Today, a strong business branding isn’t just a luxury; it’s a necessity. Whether you’re launching a startup or rebranding an established enterprise, building a brand from scratch can be as daunting as it is exciting. Remember Apple’s iconic brand journey? Starting from a humble garage to creating a brand that is synonymous with innovation, Apple […]
In the bustling alleys of ancient China, merchants and traders exchanged “visiting cards” as a way to introduce themselves. Fast forward a few centuries, and the relevance of business cards in today’s digital age remains undeniable. These small yet powerful tools continue to bridge the gap between the physical and digital realms. Importance of a […]
A logo isn’t just a tiny emblem or a stylish set of characters representing a brand. It’s the face of a company, the first point of connection, and the visual cue that can set a brand apart in a consumer’s mind. Ensuring a good logo design can be pivotal for brand recognition, but there are […]
Mascots have been the face of many iconic brands, from the friendly face of Kellogg’s Tony the Tiger to the playful mischief of M&M’s characters. Yet, as businesses today look to strengthen their brand identity, a recurring question emerges: “Should I design a business mascot?” In this exploration, we’ll take a look into the world […]
